SEGMENTATION VARIABLES Companies acknowledge that the demands of consumers differ in today's market place and that products/services need to be tailored to meet their consumer's demands (Proctor 2000, p. 188). It comes under the scope of Food and beverage industry as most of its products includes juices and Smoothies of different flavors. The company is however, under the parent company Retail Zoo and its major stake is held by Bain Capital which has turnover of $ 1.35 million per year. I placed an order for marketing assignment on Boost Juice company. philosophy, differentiates the company from its competitors. 31 For Claire Lauber (Managing Director Boost Juice) Concluding this section, the Boost Study Kit (2015) summarises the findings of a (single) research study Boost has achieved $2 billion in sales revenue last year and is now famous for its healthy and fresh diet products. Heavy focus on promotional activities for which the marketing cost may be too, 2. In Australia, there is an increase in consciousness among the population for maintaining a healthy life and they are moving towards having fresh juice instead and the juice industry is growing. veggies in their diet and, with these smoothie packs, we have used a specific combination of the two. children two to eleven years of age, 100% juice consumptions affected (1) nutrient intake and Below are the Strengths in the SWOT Analysis of Boost Juice Bars : 1.Innovative product concepts and service offerings 2. organisations leaders to embrace mobile games, McGilloway, who has a background in game competition from new entrants and stronger external competition from supermarkets. They just come to the store like VIPs and receive their boost without any waiting or lining up in a que. These insights are then utilized by the company to solve potential issues and enhance the customer experience. It can also provide better training facilities to its employees to ensure there is smooth transaction of business and services between the company and the customers. Malaysia Milk is a leading juice company in the country. Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54% of the market share. It updates them about the latest products, nutrition trends and other things which they would like to know about. is our top priority. organisation (although Allis denies this in an interview 9 ), Boost Juice started franchising a year after its I ordered a marketing plan for a hypothetical company and assignment help 4 me gave great online assignment assistance. . products as unhealthy and certain smoothies being equivalent to fast food hamburgers, the opposite of Boost. As it has its business in other countries to, the company have strong financial performance. It serves juices and smoothies to its customers in 14 different countries of the world. The company even promotes local area marketing. Mike Murphy 34. They have a well developed communication channel and presence in the market. Join Global Franchise Pro for free today. Tok has among the highest electricity prices in the nation. In Boost Juice Bars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. 7 Selling the family home and with $250K in start-up capital, some of it borrowed from 6, Within 18 years, Boost Juice has grown from a single-store, Australian start-up operated from the Alliss The company should work upon its internal strategies to make sure there is the right projection of values to the customers. Boost Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that specialise in fruit juice and smoothies. In addition to it, pulp juice is the major competitor that provides natural fruit juices with lower fat (The Sydney Morning Herald, 2019). countries. They gave perfect assignment and my professor gave me A Grade on that assignment. Further, the easy day is another competitor that provides tough competition with its products of differentiated tea beverages. For example, vibe members get a boost free after buying 10. Community health care in nursing and midwetry (NUM3511), Leading and Influencing in Business (BUSS2000), Business Management/Practice Management (900-80583V01), Curriculum Specialisation: English I. to do so,32 However, it has also acquired a 23-store business (Cibo Espresso) and launched a business Few of the famous marketing campaigns run by Boost juice company are: In order to increase brand awareness and in store sales boost juice conducts a number of national marketing campaigns every year. Besides juices, there is also a trend of boosters, proteins as well as energy drinks etc. Juices love life culture, embodying positive attitudes towards living, is readily visible in-store, in the U.S. juice and smoothie market - statistics & facts | Statista David Gross-Loh 6 Together with Boost Juice - Overview, News & Competitors | ZoomInfo.com The market is projected to grow from USD 1.15 billion in 2022 to USD 1.86 billion by 2029, exhibiting a CAGR of 6.97% during the forecast period. Though, it managed to expand its business in India in the year 2014. 3 With the health and wellbeing trend driving consumer demand for juices Cold Pressed Juice Market Size, Share & Growth Report [2029] Quizzes test your expertise in business and Skill tests evaluate your management traits. 42, Store employees (at all levels) who gave 5-star ratings often commented upon the positive working Its first franchise was granted in Adelaide,18 With only two stores operating, the 10 free leads on us . movements), Boosts introduction of low sugar products, including the Lean & Green range and the Red The competition in the beverage market is high due to which there are more chances of rivalry among the existing players. The Juice and Smoothie Bars industry in Australia exhibits a medium level of market share concentration. High customer loyalty as it is very popular amongst its user base, 6. A study from the US has proven the substantial health benefits of consuming fresh 100% juice The opportunities for any brand can include areas of improvement to increase its business. Accompanying this It was 1999. Browse marketing analysis of more brands and companies similar to Boost Juice Bars. general, is energetic, honest, passionate, sometimes funky, fun and always high performance. Boost juice provides great customer experience by providing variety of products and also emerged as a great brand by highlighting its innovation in services as well as products. This way, Boost Juice attracts and stays connected with customers through funny, enjoyable social media activities. Despite speculation regarding the high fructose sugar The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. In Malaysia, the juice industry is growing as there is increasing health trends among the people. 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(Solutions, Ownership, Accountability and Responsibility) as opposed to people who epitomise VERB include being on CIO Australias CIO50 list, which recognizes Australias top 50 most innovative and The greatest care has been taken to ensure cross contamination is minimised, including 41. less than an apple. with the introduction of a digital department. Back in 2000, a woman with no business experience but unlimited passion and family support opened her first juice bar in Adelaide. Everyone is simply amazed by the fact that The image of boost juice in the market is very high. The Company is known to provide quality juice and smoothies products to the customers. This new strategy was accompanied by a change in organisational structure: Boost to have a personality, and the way to have a personality is to take the personality of a founder In the coldest weather, 0 down to minus 10 F (minus 18-23 C) the electric bus costs roughly $1.15 per mile, versus 40 cents per mile for . It lists the different marketing campaigns to be conducted within a particular year. You can new strategy and structure were personnel changes, including Janine Allis stepping down as the CEO of enabling advance, digital ordering of Boosts juices and smoothies. This article has been researched & authored by the Content & Research Team. Under the behavioral segment, Boost juice has divided its customers on the basis of its competitive prices and quality products which are preferred by customers. Ahead of the competition, Boots juice has provided a wide range of products to customers. The people in Malaysia also prefers orange juice over others. Boost Juice Bars SWOT Analysis, Competitors & USP | MBA Skool The organisation is the still planning to expand the market share by 5 to 10% on annual bases based on introduction of new merchandisers and new services alongside search new channels for the customers to purchase their . The idea was brilliantly simple: make healthy living tasty and fun. However, its stores in New Zealand could not produce much business and were sold to the juice brand-Tank, in 2006. Boost juice Australia market statistics: The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. To make the participation even more attractive, it has a big green mascot named Barry. Technologies. There is over 28,000 hectares area is used to produce fruit trees and plants. As all the products are perishable in nature, it cannot have used it the other day and thus, there may be chances of increasing cost and wastage. Boost Juice Menu Prices in Australia. not. good, then get rid of them. The two objectives of the study were to determine if, in a nationally representative sample of Boost juice as a company takes good care of its corporate social responsibility. Retrieved 15 July 2020, from https://www.aussieprices.com.au/boost-juice-menu-prices/, Thompson, S., & Macdonald, A. The brand adopted the market strategy to get the maximum benefit and response from the target audience by being available in most places for them. Navigate Business Loans. Natural Beverage Company, Boost Juice, Smoothie King, Naked Juice, PACK'D, Fuel . Further, the company has expanded its business to many countries. High sugar content: In addition to aligning with dietary trends (such as low/no sugar and Paleo diet The four largest operators account for over 65% of industry revenue. learn from mistakes and build a business model out of the spotlight of a larger Australian city such as In fact, we had 52% market share overall and over 45% . Company profile page for Boost Juice Bars including stock price, company news, press releases, executives, board members, and contact information Thus, the company is growing day by day under its vision that every customer leaves boost juice with a feeling just a little bit better. Ceri Clark (General Counsel) Good customer experience is what makes a brand come to life and Boost juice knows it well. Warren Valdmanis Boost juice is a retail business entity operating in Australia, which supplies beverages such as energy drinks, juice, smoothies, etc. Retail market share, competitors, and Boost Juice Bars's email format. Regarding stores located in shopping strips, Meneilly explains these closures as follows: A lot of street sites were just not in anymore. Boost Juice Bars Company Profile | Management and Employees List 54% of the market share. Also, it has 270 stores alone in Australia which enables it to mark a strong presence in the country. have taken advantage of the apps new features, including a feature that allows consumers to customise to support the purported health benefits of juice consumption: Fresh juice proves critical for childrens nutrient intake. Food offerings include protein pots, However, this is just one domain the company currently deals in. In case of a new entrant, it will have to surpass various competitors and challenges. largely unhealthy. This includes clubbing with school fundraising, associating with gyms and clubs or other social events. system.. 750,000 downloads and more than 300,000 active users, the app has the potential And your brand has that essence, or have a better nutrient intake without an increase [sic] risk of becoming overweight. Below are the Strengths in the SWOT Analysis of Boost Juice Bars : 1.Innovative product concepts and service offerings 2. In order to marketing of products through various promotional and advertising tools, the company invested so much funds. Pay and benefits and Sales drops significantly in winter season. Presently, the company have its business in many stores in Asia, Europe and South Africa. Boost juice has always been very choosy about the kind of strategies it employs for its marketing activities. .. and energetic personality 3 , with Allis explaining: You cant fake it.. either are that person or youre not. This will represent 0.6 percent growth in sales (Thompson & Macdonald, 2020). and in doing so highlighted what she believed to be the health benefits of Boosts products. Further, the digital team at Boost juice, ensures that the customers get an affectionate, and warm feeling whenever they interact with them. Our other products are genuinely healthy with [sic] higher in energy but they're Nishad Alani (CEO) to get their feedback. Yvette Van Zwol (Head of IT) So, whether it's a meal replacement or just a healthy Jeff Allis was currently in the US and that Boost Juice are launching there. You can also buy a snack to accompany your juice or smoothie. (2020). SWOT analysis represented that the company used innovative ways to produce products and also have a loyal customer base. 34. The four largest operators account for over 65% of industry revenue. The company now has its business in developed as well as developing countries and now has 550 locations where it services its products to definite customers. We at Assignmenthelp4me can help you with this kind of analysis and all you need to do is order your assignment and availAssignment Help services. the health benefits of this move as follows: We wanted to make it easy for people to get more fruit and There is large unexplored market and does not covers businessmen and professionals etc. the Australian market for a convenient, fresh and healthy alternative to fast food, which at that time was Looking forward, IMARC Group expects the market to reach US$ 189.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.52% during 2023-2028. . However, it also has major competitors in the market such as Coca Cola, Starbucks, and pulp juice, etc. (Hatch Chicken Shop). Fruit juice refers to a non-fermented beverage which is obtained by mechanically . Top Juice, owned by Ayman Investments Pty Ltd, is the second largest player with 10%. . in Sydney Airport and Chadstone Shopping Centre in Melbourne. the $1 billion fruit juice manufacturing market, their market share is reportedly growing after they started Sugar is a natural source which comes from Juice and Smoothie Bars in Australia Industry Market Research - PRWeb but a choice of lifestyle, the "Love Life" attitude. South Korea, and Russia. A company is known by the name and stand that it builds for itself in the market and among its competitors. Contact. It has been reviewed & published by the MBA Skool Team. There is high cost invested by company which may divert the focus from main activities. 30, Expansion into a multi-brand platform: At one of their strategic planning retreats, Boosts strong It is because of all these benefits that the vibe club has more than 1.9 million members in Australia. David Odgers (Executive Vice-President) There was no option but to, retail food and beverage experience in the region, so we look forward to working with them and The company has more than four hundred locations and provides its services in Australia, Bangladesh, United Kingdom, Vietnam etc. some employees are dissatisfied, particularly with the pay and management. The Company has its major target market as teenagers and adults who are more health conscious and want energy drinks with low calories and sugar. smoothies and delivering a superior customer service experience in more attractive stores. 22 In 2001, the first Boost store in A new Boost Juice store can cost between $280,000 and $450,000 (not including other franchise costs). . This shows that the company is dominating the Australian market and is expected to grow in further years. Boost Juice is one of the most established companies in Australia. food groups and (2) their weight status. the Red Raw range. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. 29, Compared to Australian-based employees, master franchisees, local to the overseas country, have the In September 2004 there was a boost juice store opening almost every single day, and is continuing to enhance its business and operations. business quickly expanded when Jeff Allis secured an 18-store lease deal with Australias largest Bettys Burgers (which was a Queensland-based, 10 -store chain that Retail Zoo acquired a majority 3, Janine Allis, arguably most recognisable recently through her appearance as one of the sharks