Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. By. ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. Judann Pollack (Judy) is executive editor of Ad Age. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. Yeah, 2022 LeBron says. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. ), makes us want to eat with our hands, pee in the backyard and sit in the dark. In most years, the game only provides part of the attraction. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. Watch every star-studded 2022 Super Bowl commercial. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself Live and Upcoming Full Event Replays . 0:30. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . Peering at us through the fisheye lens of the peephole is none other than Jim Carrey, who sings out Cable guy! Were instantly transported back to 1996, when comedy classic The Cable Guy nailed our feelings about the actual cable guy, who never showed up on time and was always trying to lock us into long-term contracts. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. An adorable robotic dog. Burger Buzz. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. Next, we cut to a business owner assessing her inventory of candles. Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. New fun. (Oy vey.). Finally! Thank God (or Zeus and Hera, if youre BMW). Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Carvana is not one of those brands. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. A financially savvy baby. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). in the same situation. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. What were left with is a milquetoast message that Skechers is comforting but not illegal. Lindsay Lohan is making her comeback with Planet Fitness? Lindsay Rittenhouse In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. From an Uber Eats ad starring Gwyneth Paltrow to a . More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. But if thats the case, we can forgive Uber Eats. But fans of Dr. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. More from Ad Age: The social media power of Super Bowl commercial celebrities. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Skechers could have saved a bundle and run this spot on The Price Is Right.. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Then comes the tagline: Its only worth it if you enjoy it. Say what? But Gillette, this is the Super Bowl. Really, we do. The science of sure.. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. Do it for the phones! Cue a scene of a recording session for a song titled Do It For the Phones, a We Are the World-style anthem. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Lohan, it seems, has finally made her way into the Judgement Free Zone. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. Were not certain, but it successfully appeals to the sloth in us. Cue a voice-over, raising our hopes for some sort of explanation. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. Let the postgame quarterbacking begin. Use it. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. Super Bowl Sunday will be, per usual, jampacked with ads. We just wish this ad was. Zeus resentfully obliges.). At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Er, actually, it was the Celebrity Bowl! More from Ad Age: Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, In Crypto.coms Big Game spot, LeBron James travels back in time to 2003 to talk to a younger version of himself. Seth Rogen and Paul Rudd star in the chip company's commercial. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. And thats about it. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. This button displays the currently selected search type. Simon Dumencois an Ad Age editor-at-large. Watch the Doritos and Cheetos ad from Super Bowl LVI. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Or maybe it was the EV Bowl! It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. Koepka: Zero? This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. But it also drives home that message with subtle parodies of famed Big Game commercials. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Around the table they exchange the usual pleasantries and some witty banter. Doritos Dogs - Super Bowl 2016 Commercial. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. But maybe it doesnt need to. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. 0:30. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. More from Ad Age: FTX is giving away free bitcoin as part of its Super Bowl commercial. YouTube. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. The tagline, read by Blige: Making your health a priority is real love. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting.