Thailand earns $81 million a year from exotic orchid export. What are the specificities of the French, British and American consumer? Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. The global black hair market was worth $2.5B in 2020. 87% of black women prioritize clean and safe products. 14. Industry revenues are expected to recover to this pre-COVID high by 2022. Feb 2, 2022. Ashley Turner @Ashley_MTurner. The market research report includes: Historical data and analysis for the key drivers of this industry. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. Hair removal and facial treatments made up 18% of bookings each. There's a fairly even split between those working full- or part-time for all nail technicians. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Marvina Newton having her hair styled at Elite Hair Studio in Armley. Pierre points out that Richelieu Dennis, founder of Shea Moisture and one of her inspirations, opened a $100m fund for black female entrepreneurs last year, providing an opportunity for way more black ownership and manufacture outside Asia. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. 24. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. 49. 13. Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. The proliferation of reggae from the Islands in America profoundly influenced fashion and hairstyles in the 1990s. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Natural hair care made up 8.74 billion of the global hair care market in 2019. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. U.K. There are 21.8M posts tagged under natural hair on Instagram. 6. Zainab Swanzy, the author of the forthcoming book A Quick Ting On: The Black Girl Afro, said, Afro hair has pretty much always been ignored in mainstream U.K. hairdressing., She said the Black immigrants who arrived in the country after World War II known as the Windrush generation were advised to bring their own tools and products for their hair from the Caribbean, because once they arrived in the UK, not a single hairdresser would be able to help them.. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. There is also concern that changing the training standards could take customers from existing Black-owned salons. Canada's flower industry is worth $602 million. In 2020, the size of the global dropshipping market was estimated at $128 billion. 13. However, in 2021, black-owned hair care brands are becoming increasingly common. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. Sales of shampoos and conditioners are the biggest contributors. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. Key Hair Weave Industry Statistics. Experts estimate that the black hair market in the UK is worth 88M or over $120M. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they wi. 9. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. $24.17 billion. Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. 38. 27. Currently, the market is about $1.5-2.0 billion/year in the United States. Can you give me an example of a difficult brand launch that failed in the French market? In 2022, there was a spike in short hair transformations like shags and wolf cuts. (IBIS World) #2. Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. For this to work properly, white stylists are going to have to spend time in a Black salon where theyve got a constant flow of Afro hair, said Mr. Swarry, whose studio is one of the best-known Black barber shops in northern England, and who was on an advisory board that consulted on the new standard. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. There are about 1 million hair salons currently active in the United States, providing employment opportunities for about 1.4 million people. They didnt understand that there wasnt a strong network of Afro hair stylists across France. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. And, Did you know that the majority of US adults do not have straight hair? Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency Haiti 73. The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. How big is the beauty industry? Black women spend more money on products for their hair than white women. Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. Black women have significantly more positive attitudes toward textured hair than other women, including black women. 27% of black consumers say they like to try out different hairstyles. The only ethnic group that outspent black consumers on personal care products in 2020 were Latin American consumers, spending 2.6% more than the national average. Godrej, Great Lengths, and Evergreen Product Group. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion USD by 2023 compared . BEAUTY, BEAUTY TRENDS, CHAYET CHININ 30. 85% of women color their hair at least once every eight weeks. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. This outcome would result in a CAGR of 9% for the industry. Hmm. Also, fun fact! The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. The number of hairdressing and barbering apprenticeships in England continues to fall. A boom that can hopefully be repeated. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. The market is expected to grow at a CAGR of 6% and is . Each year black women spend billions of dollars on beauty and personal care products. In some cities, merely getting an appointment can take weeks . Can Black People Have Naturally Straight Hair? As of 2019, there are over 700,000 hotels and resorts worldwide. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. Brand. 27. The revenue of the fragrance segment per individual was $29.22 in 2021. Honestly, no one wants to go back to that look we have to be realistic. However, they will become the fasting growing region from 2019 to 2023. We use cookies to guarantee you the best experience on our site. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. What really happens is that some countries have better distributors that are going to choose larger product lines. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. This. Total revenues for the hair extension industry in the United States reach $346 million in 2017. 43% of black spending power can be attributed to women. 15. If you are curious about natural hair and the black hair industry statistics, we have them here for you. 42. 38% of black hair consumers express a desire to try new styles. Is it true that France, while it stands as the biggest market, is hard to penetrate? One client asked me Why dont. A huge trend in retail in the last few years has been demand for organic and clean beauty products. Mainstream hair brands like Sundial are coming out with new black hair care lines mainly through the acquisition of independent and often black-owned hair product brands. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. 48. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Their contribution to the UK economy. 28. 1. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . The natural hair movement died out as black people entered corporate workspaces in the 1980s. 5. There is a common thread amongst the biggest American music stars lately: most of them originate from the Caribbeans Rihanna is from Barbados, Nicky Minaj from Trinidad, Cardi B from Dominican Republic and Trinidad. The first time she chemically straightened her brothers hair, she left the product on too long and his hair fell out. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free . Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. Please note the 2019 procedure statistics projections have been updated as of April 27, 2021, to reflect a more comprehensive set of board-certified physicians performing these procedures. Hair care is big business. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. Selling products on Instagram? On average, back women spend more time tending their hair than white women. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. Collectively, they generate more than $194 . Rose Meta Morgan, August 9, 1912 - December 16, 2008. Personal care and beauty, which includes hair care, is a $518B industry in 2021. If things go wrong when providing a treatment, a client could make a claim against your business for negligence or bodily injury. Incorporate elements of "fun" and self-care into wash-day rituals. The last bastion of racial segregation lies in beauty products and hair salons. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. In the US, the personal care industry, including hair care products, generates $98B in annual sales. One unique global photoshoot was enough in terms of branding and no market localization was needed. White women show explicit bias toward black womens textured hair. According to some estimates, black consumers spend $473M on hair products annually. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. Company number 30905R, VAT registration 335 1141 96. For 2017, the England estimate (36.1 million tonnes) was . By Aina J. Khan and Charlie Brinkhurst-Cuff. ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. 1. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. . This seems like a commercial misstep. It may surprise you to learn that not all brands on the ethnic hair care aisle are owned by black people. Over the last few decades, though, the movement to reclaim natural black hair has re-emerged. Key Hospitality Industry Statistics. An assessment of the competitive landscape and market shares for major companies. 1 in 4 black women have difficulty finding products for their hair. Each brand has its own way of selling their products successfully! In 2021, the revenue per person for personal care totalled $252.55. Hacks & Inspiration from Hair Experts at Unilever. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. First-quarter sales have been weak, and there have been widespread store closures. No such thing as bad publicity? They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. All the facts about black hair you were looking for. The number of hair and beauty businesses in the UK. 8. Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Beauty Sales. 31. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. And of course, much more. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. I want to spend on Black businesses, she said. 28. The Hair Salon US Market Size is $46.2B in 2022. The Chicest Way to Do the Succulent Hair Trend, The Best Hairstyles to Pair With Your Denim Looks, NYFW SS23: Texturized Water Waves from Fe Noel, Hair Facts: 50 Winter Hair Facts Including Hair Care and Hair Colors, Nexxus Keraphix Damage Healing Conditioner, Nexxus Humectress Moisture Restoring Masque, Love Beauty and Planet Coconut Water & Mimosa Flower Sulfate Free Shampoo Aluminum Bottle & Refill, Bed Head by TIGI Foxy Curls Contour Cream, The Best Ombre Hair Defense: 7 Reasons Were Not Giving This Trend Up in 2018, A Guide for Planning Your Wedding Hairstyle Ideas, Go Color Crazy With These 13 Highlighted Styles For Black Hair, The Best Hair Growth Oil Has These Key Qualities, 8 Festive Hairstyles for Long Face Shapes, Bow Hairstyle Tutorial: How to Create a Ribbon Design With Your Actual Hair. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. Thats 18.9% of the total $3.04B market. Black Americans spend 35% of their money on hair products on styling products. In the space of 20 years, the black hair care market has undergone a profound transformation. South Korean businesses control 60%80% of the ethnic hair and beauty market. The market is expected to grow annually by 0.90% (CAGR 2023-2027). The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). The global hair care industry's revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. Hair Color Statistics & Industry Trends. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. Available to download is a free sample file of the United States . All figures quoted are the most up-to-date available at the time of publishing. (Research and Markets) The growth rate of the global web-to-print market is 6.2%, with an estimated value of $1500 million by 2027. The NHBF reported that 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). From 2016 to 2018, black spending on shampoo and conditioner grew 12.2% and 7.3%, respectively. Its Vowing to Change That. yet policies that forbid black hair . Most certified hairdressers in Britain never learn how, nor have they been required to do so. If were now sharing the skill set and the insight that gives us a competitive advantage, what does that then do to our market share?, For Marvina Newton, 36, the standardization of textured hair training could be positive if it empowers Black-owned salons. Industry Statistics; Campaigning for you. Thanks for signing up to being prepared and protected. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. 29. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. The worldwide cosmetics market will likely reach $582.4 billion by 2027. The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and . But inside the industry there is growing recognition that change is coming and is long overdue. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. (Research and Markets) #2. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Thats why they carry on with the Sunday Wash Day ritual, which was an African-American weekly tradition to prepare for church by steaming their hair at the hairdressers. The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. Hair Salon Industry Statistics 2022 26. Or check out our key takeaways for the most important facts you need to know about the black hair industry in 2021. What is the market size of the Hair Salons industry in the US? We explore all of this below. American Society of Plastic Surgeons Unveils COVID-19's Impact and Pent-Up Patient Demand Fueling the Industry's Current Post-Pandemic Boom. In 2020/21, roughly 6,600 people began an apprenticeship. Households of low-income families make up 43.3% of the natural hair market spending. Afterwards, these distributors resell these products to stores. Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. As well as potential claims from clients whove slipped, tripped, or had some other sort of mishap thats caused them an injury or damage to their property. 12. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. . Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. 58% of black hair care products contained at least one toxic ingredient. Here's some PR risk management tips to help keep you on the right side of your clients. So its all very cultural! There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. Black American women who prefer natural hair products are the typical hair care market consumers. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. This woman is Agns Cazin. All the hair comes in a natural black shade that can be bleached and dyed . The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. 39. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. Weve focused on salons and self-employed hairdressers and therapists providing face-to-face treatments. LOral didnt come to us and say, Now you can wear an Afro, she said. Millennial naturalistas have more positive attitudes toward textured hair than all other women. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). 63% of people working in the hair and beauty sector are self-employed. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. In Europe, the biggest market is France then its the United Kingdom. 50% of black consumers say that their hair is central to their identity. Black styling product spending surpassed $1.4B in 2020. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. Distribution here is also complicated because there are too many networks, like for example in the distribution of hair extensions. The most searched for hair care brand in the UK is The Ordinary, with an average of . However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. Yes, France is a very hard market to break into. The Natural Hair and Loc Bar in the Brixton area of London. In 2020, the global black hair care market rose to $2.5B. Floral designers in the US earn an estimated $13.48 per hour. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. Masculin black hair care is also a huge market to dive into. 15. Hey! A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. There is a lack of clean products in the natural hair care market than in any other hair market. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. Thats when you need treatment and professional liability insurance. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. Black women spend $1.1B annually on wigs, weaves, and extensions. Its not as easy as just, Im going to learn Afro hair.. 3. We promise not to swamp you, and you can unsubscribe easily. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . LOral s Mizani is a good example. COVID Recovery; Improvements to education and training ; . I have Italian and North African assistants who tried ORS or Cantu and loved it. During the COVID-19 pandemic, black consumers were 2.4 times more likely than the average consumer to purchase hair treatments. In the US, black people spend 18% of their annual income on hair care and beauty products. 94% of people working in beauty in 2019 were female. However, American hairdressers knew how to use and promote the line. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. In 2019, the global hair care industry saw revenues of $12.9B. The global beauty industry market is valued at $511 billion. But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. They can help in the establishment of Afro hair salons and in return, hairdressers exclusively use or promote their lines. We should be able to have anybody in our chair, and we should know, or be willing to help them find out, not ever, ever refuse them, said Ms. Oates, who signed a petition last year that pushed for mandatory training in textured hair.