Beautiful. And in this case, that brand is you. It's so great to get off on the right foot - this letter would do it. 240-408-4002 contact@homeactions.net Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. You arent a clone. Welcome to our Marketing Mastermind series for real estate agents. Thx for sharing. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. One type of ad that has been shown to be very effective is a messenger ad. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. All you need to do is say, Hey! If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. They build their spheres of influence through charity and service rather than passing out business cards.. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? If this has happened to you, you need to re-engage with those people. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. However, there is always something that feels special about holding something from your mailbox. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Either theyre using you or theyre referring someone to you. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. If you show up on social media consistently, simply being there and being open is enough. Very nice. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Most marketing agents do fails because they don't under. What's the reason you're reporting this blog entry? For example, you may want to host a simple summertime cookout. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. So, youve sent out an email newsletter. Something went wrong while submitting the form. At least if you sold them a house, you will for sure have their mailing address! These are people that know you, and just because of that, you have some influence on them. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Smart real estate agents know that there is a lot of money to be made in giving away something for free. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Here's a sample: Dear (friend, client from a former business, former boss, etc.) What We'll Cover Housing Market Statistics 1. Brian Icenhower of The Real Estate Trainer has a great tip. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Michael Montgomery of Rev Real Estate School. SOI. You may be under the impression that phone calls are an annoyance. For example, a home value estimate is one of real estate's most common lead generation tools. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. That detracts value. Its really simple. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Do your prospects know? Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Sample Real Estate Introduction Letter To Friends! Excellent blog and I'm going to share it with some new agents in my office! People love to look into each others lives, which is why we all love social media. Oops! This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Here's a letter recently sent out by one of my faithful readers. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. They got 34 percent from repeat business. Please let me know if I can help you with anything in the future. Real estate letters to clients samples help with R. Dont do that. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. You want to find ways to touch your SOI members without annoying them. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Then, you need to make sure that you pay special attention to your ideal client. I love your program, Jennifer. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. As a real estate professional, you have a lot of connections and vendors you know and trust. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. So give your full attention to every person you meet, and remember, everybody matters. Things are uncertain right now, and in many ways we have been forcibly disconnected. The next question what do you say to them? Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. If so, just be a little more intentional whenever you log on. And conversations with the people we know can lead to all sorts of wonderful things. Tips For Preparation 1. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. (Psst, already a Follow Up Boss user? and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well You Are Truly "Above The Crowd!". But if you do it right? As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Sphere of Influence. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. And that's an uncomfortable idea for many of us. Good news! Take our customer, Justin Seeby for example. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Why Is Growing Your SOI So Important for Real Estate Agents? But how many agents actually take that advice? Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Thats the only way you will be able to contact your SOI members 100 times a year. Under that simple system they end up calling everyone in their SOI twice a year. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. If theres one SOI pro tip that bears repeating, its this: Never assume. Or ask for feedback?? Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. You can collect those business cards virtually if you want them. That is how you can really add someone to your sphere of influence. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Take Advantage of Direct Mail Marketing 6. You at least need to take the time and make real estate letters personal. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Your way of handling the award was so tasteful. Remember, you dont have to harass your SOI with daily sales calls. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Save my name, email, and website in this browser for the next time I comment. If you use your agent website for your Listing E-Alerts, you can use. Theres short-term business and there is this big long-term business potential. Yes, these lead generation systems work! Before I started using email marketing, my business was struggling. That said, the fact of the matter is that our SOI is where its at. Hi Jennifer, Interesting concept and comment thread. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Youll see every single time they just as appreciative as everybody else you reach out to. Your email address will not be published. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. That is why social media is helpful. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. You can get his full briefing in this video. . Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. In real estate, being active and engaged as a friend is being active and engaged as a business owner. I was having trouble generating leads and converting those leads into clients. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. What are the biggest (non-monetary) challenges and rewards? There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! The art of the personal written word is dwindling. Remind your sellers about something you did that added a lot of value for them. And yes, for years they have been. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Check out these 5 practical tips for growing your sphere with social media. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. You can do this by adding value coming from contribution and giving them something they want. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Its one of the oldest digital tools that Realtors have had at their fingertips. Next, you can run those emails through a scrubbing service. Script #1 - Recent Clients & Professional Connections, I hope all is well! Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You need to take a look at the people you are connected with on social media. I especially liked your photos of the latest outing you had at Russian River. That is why it is important for you to pay close attention to your sphere of influence real estate agent. The easiest way to do this is to use an announcement letter for real estate. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. We do coach our clients on these lead generation tactics. A reminder to winterize their sprinkler system or change smoke detector batteries? Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). You can do this by adding value coming from contribution and giving them something they want. Are you sure you want to report this blog entry as spam? Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. One of those things is the YAY-ME letter. You didnt think we were going to let you off the hook, did you? Pro Tip for Twitter: Always post local content with relevant local hashtags. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Be clear that you have no agenda. That's a wonderful example. Its one of the easiest ways to get your database engaged again. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Follow up with them after the event. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Make sure you select something that shows just how well you know them. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? It's helpful to the recipient and offers them something of value, INFORMATION. I can see on social media that you are doing quite a bit of traveling and having a great time. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. saying thanks to those who have helped you attain success is a great way to foster more !! As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. We are going back to the basics.